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January 24, 2024

JAN 24, 2024 | VIRTUAL EVENT

#GTM24 Online

Transform your strategy and unleash the power of GTM

#GTM24 brings together leaders to share their insights and case studies to help elevate your Go-to-Market strategy.

Join us to stay ahead of the latest industry trends, get inspired, and enhance future launches.

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#GTM24 EVENT SERIES

Take a look at the full calendar of events at #GTM24 →

JAN 24

#GTM24 Online

A day of learning how to close your competitive revenue gap from a global community of industry pros.

More details below

APR 24 & 25

#GTM24 Los Angeles

Join your peers live in LA as they learn, network and collaborate on the nuances of different GTM motions.

Join them today

‎ ‎ VIRTUAL EVENT

JAN 24, 2024 | 6 AM ET | 1 PM GMT

Why attend?

🥇 Stay on top of the latest Go-to-Market trends to get ahead of your competition.

🗣 Network with GTM executives and make meaningful connections across sales, marketing, product, and customer success.

🚀 Unlock new growth opportunities by understanding how different GTM motions drive business success.

⚙️ Harness the power of MarTech and proven tactics to maximize your team's GTM success.

🌎 Tune in from anywhere around the globe, all at no cost. We even have session spread across every timezone.

Sign up today and never see a product launch flop again.

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VIEW THE AGENDA

Meet the speakers

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Kasey
Stinson
VP of Product Marketing and Sales Enablement
Co-op Solutions
Ayman
El-Hattab
VP, GTM - Emerging Markets
Nintex
Philippe
Ruttens
Chief Marketing Officer
Tyk
Vasudha
Gambhir
VP of Customer Success & Renewals Transformation
Cisco
Bruno
Trimouille
Chief Marketing Officer
Litera
Aleksandra
Mitroshkina
Senior Product Marketing Manager
Percona
Jessica
Dahan
VP, Global Marketing & GTM
Trusted Shops
Mirze
Rey
GTM Manager
Microsoft
Samantha
Richey
VP of Marketing
Squire
Jonathan
Kvarfordt
Head of Product Marketing and Revenue Enablement
Simetrik
Lara
Shackelford
Head of Global Commercial Product Marketing, Enablement & Segment Marketing
Sandeep
John
Director, Marketing
Prismforce
Silvia
Frucci
Director of Go-To-Market and Strategy
Optum
Andrew
Claremont
Head of Community & Ecosystem
Glide
Devi
Jarschel
VP, GTM, Sales & Customer Success Enablement
Docusign
Lisa
Luu
Global Director of GTM
Datatonic
Robert
Gimbel
GTM Advisor
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AGENDA

Discover how you can redefine your Go-to-Market standards

All times are shown in ET.

January 24
24th January
January 24
06:30
Main stage
Navigating GTM success through consumer & market insights
Mirze Rey, GTM Manager, Microsoft
See the details
07:15
Main stage
Ideal customers, ideal messaging: Uncovering your true north
Sandeep John, Director, Marketing, Prismforce
See the details
08:00
Main stage
Acting fast or acting slow: Tailored Go-to-Market strategies and tactics to different size organizations
Silvia Frucci, Director of Go-To-Market and Strategy, Optum
See the details
08:45
Main stage
Sales confidence: Ways to measure and improve it
Aleksandra Mitroshkina, Senior Product Marketing Manager, Percona
See the details
09:30
Main stage
100M ARR: How to build a B2B SaaS GTM engine that gets you there
Robert Gimbel, GTM Advisor
See the details
10:15
Main stage
Panel: Navigating the challenges of leading GTM teams
Ayman El-Hattab, VP, GTM - Emerging Markets, Nintex
Jessica Dahan, VP, Global Marketing & GTM, Trusted Shops
Lisa Luu, Global Director of GTM, Datatonic
See the details
11:15
Main stage
Fireside chat: Ditching vanity metrics, embracing revenue generation - a paradigm shift in ABM
Philippe Ruttens, Chief Marketing Officer, Tyk
Samantha Richey, VP of Marketing, Squire
See the details
12:45
Main stage
Crafting high-impact sales training programs: key components and strategies
Kasey Stinson, VP of Product Marketing and Sales Enablement, Co-op Solutions
Devi Jarschel, VP, GTM, Sales & Customer Success Enablement, Docusign
See the details
13:45
Main stage
From hype to reality: How generative AI is transforming GTM efficiency
Jonathan Kvarfordt, Head of Product Marketing and Revenue Enablement, Simetrik
See the details
14:30
Main stage
Ethical AI: Navigating the new era of AI-Powered GTM for sustainable growth
Lara Shackelford, Head of Global Commercial Product Marketing, Enablement & Segment Marketing
See the details
15:15
Main stage
GTM with your community
Andrew Claremont, Head of Community & Ecosystem, Glide
See the details
16:00
Main stage
Maximize renewals with Omnichannel GTM
Vasudha Gambhir, VP of Customer Success & Renewals Transformation, Cisco
See the details
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Insights

1500+

Registrants

10+

Live sessions

25+

Speakers

5+

GTM motions

Take your brand to the next level with #GTM24

Get in touch with the GTM Alliance team today to secure your partnership. From lead generation to brand awareness, we're here to help you achieve your goals.

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REQUEST TO PARTNER

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“GTM Summit delivered the rare opportunity to meet with PMMs and adjacent roles who are leading the world in Go-to-Market and product launch strategy. If you weren't here, you missed out on hearing from, and networking with, the best in the business. .”

Jordan Cullen

Head of Product Marketing, ResMed

FAQ

Who should attend #GTM24?

#GTM24 is for anyone who works across the Go-to-Market org, including those in sales, marketing, product, and customer success.

How do I join the sessions?

The sessions will be broadcast directly from this event website. All sessions will be updated with a live link when the talk begins.

What do I get with my ticket?

All sessions will be recorded and available for those with a 'Live and OnDemand' pass.

Those with a 'Free Live Access' pass will only be able to access the sessions live on the day.

#GTM24 partners

See our partners for this year's series.

Supporting partners

#GTM24 partners

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Community partners

#GTM24 partners

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Meet the team

Have a question you need answered? Let's chat!

Jack Debono

Ediz Cosar

Tom Kotze

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