Customer Success plays a critical role in turning go-to-market strategy into real customer impact—but too often, CS is brought in too late. This session breaks down how Customer Success can be a true GTM partner across the full product lifecycle: pre-launch, launch, and post-launch. Attendees will learn how CS teams can influence positioning and readiness before launch, drive adoption and customer value during launch, and sustain momentum through post-launch feedback loops, expansion, and retention. The session will share practical frameworks, cross-functional collaboration models, and real-world examples to help CS leaders embed themselves into GTM motions early and scale their impact beyond delivery. Whether you’re launching new products, features, or pricing, this talk offers a repeatable approach to aligning Product, Marketing, Sales, and CS to deliver faster time-to-value and stronger customer outcomes.