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Bala

Desikamani

Vice President, Gloval Marketing Operations & Corporate Events

Temenos

As the Vice President of Marketing Operations at Temenos, Bala Desikamani oversees marketing strategy, operations, technology, and analytics. With over twenty-five years of marketing experience in the technology industry, Bala has a proven track record of transforming Go-To-Market models by incorporating technology and data-driven insights to enhance the customer's buying journey. His keen focus on mapping the buyer's journey and eliminating friction points has significantly improved funnel velocity and revenue lifecycle efficiency. Bala is a 'Pragmatic optimist' regarding AI adoption for customer experience, constantly seeking innovative, iterative ways to integrate AI for sustainable & transformative outcomes. His leadership exemplifies a blend of strategic vision and practical implementation, making him a transformative expert in modern marketing operations.

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18 February 2026 10:30 - 11:15

Structuring a cohesive demand engine, turning chaos into clarity

Most revenue teams feel the pain: Marketing runs campaigns, Enablement builds content, RevOps tweaks systems — yet the engine still sputters. This candid panel brings leaders from all three functions together to unpack how high-performing orgs turn that chaos into a clear, unified demand engine. Through real examples and battle-tested tactics, the panelists will break down how to align goals, streamline handoffs, create shared visibility, and build a connected workflow that actually generates predictable pipeline. Expect practical guidance, honest debate, and a blueprint for transforming scattered efforts into a synchronized, scalable GTM machine. If your teams are busy but not breaking through, this conversation will show you how to bring cohesion, clarity, and real momentum to your demand engine.