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Kait

Jack

Head of Enablement

Prophecy

Kait Jack, PMP® approaches enablement from the intersection of strategy and execution, distilling big ideas into actionable plans. As Head of Enablement for Prophecy.io, Kait is responsible for establishing the company’s enablement infrastructure through scalable, value-driving programs, while embracing best practices and quantifying success. Alongside her advanced degrees in English Communications and Creative Advertising, Kait leverages her project management training to impact revenue via onboarding and everboarding programs, sales tech stack optimization, and strategic communications and content. A native of Rochester, New York, Kait currently resides in Atlanta, Georgia with her husband and their two cats. A long-suffering Buffalo Bills fan, Kait also enjoys reading, boating and worldwide travel.

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18 February 2026 09:45 - 10:15

From Roadmap Chaos to GTM Choreography: How roadmap-based orchestration turns launches into coordinated revenue moments

Most GTM launches fail not because the product is bad but because the team wasn’t choreographed. How many times have your sellers found out about a new product launch from their customer? Can you count high enough to tally how frequently customer success teams are unaware of a major release that directly impacts their clients? Product development and GTM teams acutely feel the pain of misalignment when it comes to product launches, which in turn leads to mistrust, delays, and last-minute insanity. Let’s stop the chaos. In this session, we will discover why most product or program launches still feel so chaotic, and how to turn our roadmaps into the operating system for GTM readiness. You will leave armed with practical tips for turning GTM into a repeatable motion through orchestration.