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Sheryl

Buscheck

Director, Global Revenue Enablement

Juniper Networks

Sheryl Buscheck is a passionate Enablement leader who has worked in technology for over 30 years, GoToMarket effectiveness for 20 years and Sales Enablement for 10 years. She is dedicated to ensuring every person is equipped to achieve their highest potential and feels strongly that everything Enablement does should have measurable outcomes. Sheryl describes herself as a unique intersection of an engineering nerd, a math geek and cheerleader. She is known for her “whatever it takes” attitude, and can often be heard stating "Just because it's difficult doesn't mean we shouldn't do it." Her efforts resulted in her being named Infoblox’s one and only MVP in 2021. Sheryl is married with two grown children, and when she isn’t working she loves travelling, reading, playing games, volunteering and eating good food. She lives in the moment and has fun wherever she goes.

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18 February 2026 10:30 - 11:15

From chaos to clarity: Building a cohesive demand engine

Most revenue teams feel the pain: Marketing runs campaigns, Enablement builds content, RevOps tweaks systems — yet the engine still sputters. This candid panel brings leaders from all three functions together to unpack how high-performing orgs turn that chaos into a clear, unified demand engine. Through real examples and battle-tested tactics, the panelists will break down how to align goals, streamline handoffs, create shared visibility, and build a connected workflow that actually generates predictable pipeline. Expect practical guidance, honest debate, and a blueprint for transforming scattered efforts into a synchronized, scalable GTM machine. If your teams are busy but not breaking through, this conversation will show you how to bring cohesion, clarity, and real momentum to your demand engine.