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Sally
Ladrach
Director, Sales Enablement and Training
Savatree
Sally is a thought leader in the revenue enablement space, bringing agile methods to the GTM world one talk at a time. Her mission is to help revenue-generating teams leverage frameworks that help deliver results quickly and iteratively, while working cross-functionally and managing change across the GTM team. She lives outside of Atlanta, GA with her husband, kids, and Brazilian host-daughter. When she isn’t spending quality time with her people, she enjoys playing music, crushing it on the pickleball court, and playing nerdy games with her friends.
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18 February 2026 10:30 - 11:15
From chaos to clarity: Building a cohesive demand engine
Most revenue teams feel the pain: Marketing runs campaigns, Enablement builds content, RevOps tweaks systems β€” yet the engine still sputters. This candid panel brings leaders from all three functions together to unpack how high-performing orgs turn that chaos into a clear, unified demand engine. Through real examples and battle-tested tactics, the panelists will break down how to align goals, streamline handoffs, create shared visibility, and build a connected workflow that actually generates predictable pipeline. Expect practical guidance, honest debate, and a blueprint for transforming scattered efforts into a synchronized, scalable GTM machine. If your teams are busy but not breaking through, this conversation will show you how to bring cohesion, clarity, and real momentum to your demand engine.