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Michael
Cooksey
Head of Qualtrics XM Community
Qualtrics
Michael Cooksey is Head of Community at Qualtrics, the world's number one Experience Management (XM) platform, where he leads a global community of members based on every continent in the world (yes, including Antarctica). In addition to being an online community leader and Silicon Valley veteran, he is also an alumnus of several successful international startups, such as Slide (acquired by Google), Viki (acquired by Rakuten), and Fandom (acquired by TPG), where he was Senior Director of Community Development of one of the largest international online audiences in the world. Michael brings a strong body of knowledge to managing the complete suite of digital customer success efforts that enhance and increase product, program and resource awareness across all end-user channels, resulting in increased product engagement and loyalty. Michael has led large-scale B2B communities, SaaS brand communities, digital support teams, and content marketing teams for enterprise-level companies around the world. He has worked in this capacity extensively overseas on the ground in both Asia and Europe, with a special expertise in the DACH/German-speaking market. Bilingual and bicultural in English and German, Michael also has direct experience managing and leading teams in the US, Singapore, and Germany, as well as collaborating directly with C-suite executives for major American, Asian and European corporations.
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20 February 2025 09:45 - 10:30
Panel: The playbook for integrating community into your GTM strategy
Did you know that 76% of buyers trust peer recommendations over branded messaging? This growing reliance on community and peer validation is reshaping how companies approach growth, making community-led GTM strategies one of the most powerful and cost-effective growth levers today. As traditional channels become saturated and acquisition costs rise, brands are turning to their communities to drive product adoption, retention, and advocacy - unlocking scalable growth without the heavy lift of paid campaigns. The brands winning today are the ones fostering deep connections, activating their user base, and transforming customers into loyal champions. In this session, we’ll break down the step-by-step playbook for embedding community into every stage of your GTM strategy. From launch to scale, you’ll discover how to leverage community insights to refine messaging, accelerate adoption, and create a self-sustaining growth flywheel. Whether you're just starting to build a community or looking to optimize one, this session will provide the tactical strategies you need to make community a driving force behind your next GTM motion.

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