Partner with us

Register

Petek
Hawkins
VP, Revenue Operations & Enablement
Pax8
Petek is a global productivity and enablement leader who bridges the gap between business strategy, and customer outcomes to drive revenue and company goals. Her focus is on implementing productivity strategy and programs at scale for the sustainable growth of multi-million global SaaS companies such as Zoom Video Communications and Melio.  Some highlights of her career are programs that led to over 4000 employee onboarding and IPO support at Zoom, driving $11M ARR to $63M ARR in less than a year, and building highly effective enablement teams globally.   Her GTM background and revenue motion expertise is key at driving desired customer outcomes to land, onboard, and expand. By aligning the business strategy, company OKRs to intelligently designed data-driven programs, Petek leads companies to quickly grow revenue engines with scalable and effective enablement. Her motto is: Simplify, standardize, and scale!
Button
20 February 2025 13:45 - 14:15
Aligning teams through GTM planning: The key to seamless execution
A brilliant GTM strategy can unravel quickly without strong cross-functional alignment. Misaligned teams lead to missed deadlines, inconsistent messaging, and stalled growth - while well-aligned organizations drive faster launches, clearer communication, and predictable results. In this session, we’ll explore how effective GTM planning serves as the glue that connects sales, marketing, RevOps, product, and customer success teams. Discover how to break down silos, establish shared goals, and create GTM plans that ensure every team executes in lockstep. Whether you’re scaling an existing GTM motion or building one from scratch, this session will equip you with the tools to foster alignment, reduce friction, and drive seamless execution across your organization.

link
Useful links
link
Useful links
made with Acara
Social media