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Merlin
Jacob
Director, GTM Strategy & Planning - Global Customer & Care Experience - Ex-Equinix
Merlin is a senior strategy leader with a proven record of delivering exceptional customer success, executing impactful marketing initiatives, developing channel strategies, and fostering cross-functional collaboration. She consistently drives best-in-class customer experiences and optimizes value delivery across global markets.
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20 February 2025 15:30 - 16:15
Panel: The power of alignment - crafting GTM strategies that scale
What’s the biggest barrier keeping your GTM strategy from scaling? For many organizations, it’s not the product or the market - it’s internal misalignment. When sales, marketing, and product teams operate in silos, growth slows, and opportunities are missed. As companies expand, the complexity of GTM motions grows, making alignment the key to faster launches, predictable revenue, and scalable success. When teams are aligned, they don’t just execute - they accelerate. In this panel, GTM leaders will share how they create shared accountability, unify cross-functional teams, and build scalable GTM engines that drive growth at every stage. Expect actionable insights you can apply to align your teams and scale your GTM efforts with confidence.

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