Jessica
Dahan
VP, Global Marketing & GTM
Trusted Shops
Jessica is a seasoned professional with a passion for Go-To-Market strategies, data analysis, and inspirational leadership. With two decades of experience in the field, she has successfully navigated the business landscapes of three countries: the UK, France, and Australia. Jessica has established an impressive track record in effectively constructing, nurturing, and guiding exceptional teams. She has played a pivotal role in expanding marketing operations in both B2B SaaS and B2C environments.
Additionally, Jessica has extensive expertise in planning, executing, and evaluating the performance of integrated, multi-channel, customer-centric marketing programs. Her comprehensive skill set and wealth of experience position her as a valuable asset in driving organizational growth and success.
20 February 2025 14:30 - 15:00
Executing a multi-motion GTM strategy - a fine balancing act
One motion is no longer enough. As markets become more complex, high-growth companies must master multiple go-to-market motions, whether it’s enterprise sales, product-led growth, channel partnerships, or self-serve. But executing multiple motions simultaneously presents a unique challenge.
How do you prevent internal friction between teams? How do you allocate resources without one motion cannibalising another? And how do you build an operating model that ensures each motion complements rather than competes with the others?
This session explores the strategic, operational, and cultural balancing act required to run a successful GTM multi-motion.
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