Did you know that 76% of buyers trust peer recommendations over branded messaging? This growing reliance on community and peer validation is reshaping how companies approach growth, making community-led GTM strategies one of the most powerful and cost-effective growth levers today. As traditional channels become saturated and acquisition costs rise, brands are turning to their communities to drive product adoption, retention, and advocacy - unlocking scalable growth without the heavy lift of paid campaigns. The brands winning today are the ones fostering deep connections, activating their user base, and transforming customers into loyal champions. In this session, we’ll break down the step-by-step playbook for embedding community into every stage of your GTM strategy. From launch to scale, you’ll discover how to leverage community insights to refine messaging, accelerate adoption, and create a self-sustaining growth flywheel. Whether you're just starting to build a community or looking to optimize one, this session will provide the tactical strategies you need to make community a driving force behind your next GTM motion.