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Aleksandra
Mitroshkina
Director, Product Marketing | Solutions Marketing
Percona
Aleksandra is a seasoned product marketing manager with a passion for driving growth in the technology industry. She specializes in marketing to tech-savvy buyers and users, including C-level IT executives and practitioners. Aleksandra excels at generating Enterprise Marketing Qualified Leads (EMQLs) and maximizing customer lifetime value (LTV). She recently achieved a remarkable 200% increase in Enterprise Segment LTV year-over-year. A staunch advocate for open-source collaboration, Aleksandra played a pivotal role in launching AlmaLinux OS as a lead marketing manager. She successfully cultivated a vibrant community of 2,000 highly engaged IT professionals and spearheaded a 35% increase in website traffic, all without any additional investment, within just two months.
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20 February 2025 09:00 - 09:30
Boosting sales confidence: Actionable steps to measure and improve your GTM team's performance
Measuring sales confidence with the 'sales confidence survey' provides insights into the needs of the Go-to-Market teams. But what exactly do you, as a PMM, implement to increase confidence so that the next time you measure it, you will see growth? In this session, led by Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, we will review best practices for measuring and improving sales confidence with easy and proven strategies that can be overlooked.

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