In this session, Suzanne and Devin share how LogicMonitor evolved from a sales-centric enablement model into a cross-functional GTM Enablement PMO, aligning Revenue Enablement, Sales Ops, Product Marketing, Product Enablement, Customer Enablement, and Community around a shared operating framework. Attendees will learn how an 80/20 enablement model—80% shared foundational content and workflows, 20% role-based differentiation—creates consistency and scale without adding enablement headcount, and how AI is embedded directly into GTM execution. What you'll take away from this session: - How GTM teams are scaling enablement using AI-powered coaching, readiness, and execution - AI-driven performance enablement, including role play, coaching workflows, and programs that reinforce methodology and message mastery - Just-in-time product and field readiness that turns product innovation into clear, role-specific actions - Use of custom GPTs and AI agents to deliver consistent, personalized communication at scale - How to build a cross-functional GTM Enablement PMO spanning sales ops, marketing, and product enablement - Real-world examples of AI applied to readiness, coaching, and field execution (beyond content creation) - A repeatable model for increasing enablement impact while reducing duplication and friction